Overview

• The March NIM poll of 20,000 people across 10 countries ranked the German origin mark highest for trust at 66%.
• It was also the most likely to influence purchases, with 65% of respondents reporting a positive effect.
• Consumers most associated the label with combustion cars and household appliances, not with future-oriented products.
• The U.S. and Japan were perceived as stronger for AI, e-cars and electronics, while “Made in China” showed high recognition but low trust and purchase intent.
• The results land as the Bundesbank reports weakened export competitiveness and a 2024 export decline under pressure from high U.S. tariffs.