MADD Canada Unveils New Road Safety Campaign Honoring Young Victim

In memory of Geo Mounsef, a new initiative aims to raise awareness about the dangers of impaired driving.

Geo Mounsef, a two-year-old, was tragically killed in an alcohol-related crash in Edmonton in 2013.
MADD Canada and KAG Canada are collaborating to promote road safety through a mobile campaign.
The campaign features 280 truck trailers displaying photos of impaired driving victims, including Geo.
A special event unveiling a trailer with Geo's image will take place on October 9 in Edmonton.
Key figures, including Alberta's Minister of Justice, will attend the event to support the initiative.