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Madame Web’ Flopped at the Box Office but Became Sony’s Top Netflix Title, Triggering a Rethink on Streaming Deals

Sony is exploring engagement-based fees to better capture value from post-theatrical streaming performance.

Overview

  • Bloomberg reporting cited by multiple outlets says Madame Web was Sony Pictures’ most-streamed movie on Netflix in 2024 despite weak reviews and poor ticket sales.
  • Madame Web opened to about $15.3 million and grossed roughly $100 million worldwide, with a Rotten Tomatoes score near 10–12%.
  • Kraven the Hunter also ranked among Sony’s top streamed titles on Netflix even though it underperformed theatrically.
  • Sony is studying licensing terms that factor in online performance and has discussed requesting metrics such as how many users start or finish a film.
  • Netflix currently pays Sony per film based on domestic box-office results, and studios including Sony and Paramount are pursuing richer, metrics-sensitive deals with major platforms.