Overview

• The figures debuted simultaneously in thirteen cities worldwide, including London, New York, Hong Kong and Sydney, with one itinerant sculpture launching its tour in Shanghai.
• Each figure captures a distinct Eras Tour moment with a unique costume and pose drawn from Swift’s record-breaking performances.
• Over 40 artists spent 14 months collaborating with fashion houses such as Roberto Cavalli, Vivienne Westwood, Versace, Christian Louboutin, Alberta Ferretti and Etro to recreate her stage garments.
• Swift’s Eras Tour grossed $2.08 billion over 21 months, doubling the revenue of any previous concert tour.
• Laura Sheard, global director of Madame Tussauds, described Swift as a generational icon whose influence spans music, fashion, activism and economics.