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Madame Tussauds Unveils 13 Taylor Swift Wax Figures in Global Rollout

Launching July 25 in London and Blackpool, the figures precede a touring installation beginning residency in Shanghai

Madame Tussauds has unveiled 13 wax figures paying tribute to Taylor Swift's Eras Tour. July 23, 2025.
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The museum said the 13 statues were to honour Taylor's lucky number

Overview

  • The rollout covers attractions from Amsterdam through Sydney, marking installations across 13 cities on four continents.
  • The museum is opening its London and Blackpool displays to the public on July 25, and the traveling figure will begin its Shanghai residency immediately afterward.
  • More than 40 artists spent 14 months crafting lifelike statues in what Madame Tussauds describes as its most ambitious project in 250 years.
  • Each wax figure sports a distinct Eras Tour costume recreated in collaboration with high-fashion labels such as Versace, Christian Louboutin, Roberto Cavalli and Vivienne Westwood.
  • The series celebrates Swift’s record-breaking 149-date, five-continent Eras Tour that grossed over $2 billion and drew more than 10 million fans.