Overview

• Madame Tussauds unveiled its simultaneous global debut of 13 Taylor Swift wax figures on July 23, the largest multi-figure launch in its 250-year history.
• Each statue recreates a signature look from Swift’s record-breaking Eras Tour and was crafted by more than 40 artists over a 14-month collaboration with leading fashion houses.
• Replicas will be exhibited at venues across four continents—including London, New York, Sydney and Blackpool—and open to the public from July 25.
• A thirteenth wax figure will tour globally, kicking off with a residency at Madame Tussauds Shanghai to extend fan engagement beyond the launch cities.
• Laura Sheard, the museum’s global brand director, said the project reflects Swift’s stature as a generational icon whose influence spans music, fashion and beyond.