Macy's Thanksgiving Day Parade Sets All-Time Viewership Record

The 2024 parade attracted 31.3 million viewers across NBC and Peacock, marking a 10% increase from last year.

The Macy's Thanksgiving Day Parade drew 31.3 million viewers across linear and streaming platforms, its largest audience ever.
The live NBC broadcast from 8:30 a.m. to 12 p.m. ET had 23.6 million viewers, making it the most-watched entertainment telecast since the 2020 Oscars.
Among adults aged 18-49, the parade scored a 5.4 rating, the highest for any entertainment program since ABC's New Year’s Rockin’ Eve in 2021.
Streaming hours on Peacock increased by 26% compared to last year, though specific streaming figures were not disclosed.
The event featured 17 character balloons, 22 floats, 15 novelty balloons, 11 marching bands, and performances by stars including Jennifer Hudson and Kylie Minogue.