Overview
- Preliminary Nielsen live-plus-same-day data show the combined audience rose 8% from 2024.
- Adults 18–49 increased 13% year over year, with viewers under 25 up about 20%.
- The initial airing delivered the highest 18–49 entertainment rating in five years.
- The National Dog Show averaged 12.8 million viewers, a 4% gain from last year.
- NBCUniversal and Macy’s praised the results as momentum heading into the parade’s 100th edition next year.