Macy's Thanksgiving Day Parade Breaks Viewership Records
The 97th annual event, featuring performances from Cher and Beyoncé, attracted over 28 million viewers, becoming the most-watched entertainment program of 2023.
Overview
- The 97th Macy's Thanksgiving Day Parade attracted over 28 million viewers, making it the highest-rated to date.
- The parade was watched by more than 22 million on NBC alone, the most of any entertainment program in 2023.
- Highlights of the parade included a performance from Cher, a special appearance from Beyoncé, and a viral moment from the One Piece float.
- The parade was temporarily halted when a group of about 30 pro-Palestinian protesters were taken into police custody after gluing themselves to the parade route.
- The 22nd annual National Dog Show, which aired immediately after the parade, drew almost 12 million viewers.