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Macy's Posts First Quarterly Sales Gain in Nearly Four Years and Raises 2026 Outlook

Stronger demand at Bloomingdale's and Bluemercury reflects Macy's shift to premium assortments alongside a move to full-price selling.

Overview

  • On Wednesday, June 3, 2026, Macy's reported first-quarter sales rose 1.8% to $4.68 billion, ending a 15-quarter streak of declines and beating analysts' estimates.
  • Bloomingdale's comparable sales jumped 10.2% and Bluemercury rose 6.4%, while Macy's namesake stores recorded a 1.6% increase, showing the biggest gains at the company's higher-end banners.
  • Macy's raised its fiscal 2026 guidance to net sales of $21.50 billion to $21.75 billion and boosted its adjusted EPS forecast to $2.00 to $2.20, up from prior ranges.
  • Chief Executive Tony Spring credited the 'Bold New Chapter' turnaround for the improvement, citing a focus on higher-end labels, more full-price selling, reinvestment in stronger locations, and targeted store closures.
  • The results mirror stronger reports from premium peers and point to a K-shaped consumer recovery in the U.S., with wealthier shoppers lifting luxury and discretionary sales while lower-income consumers remain constrained.