Overview
- Organizers confirmed seven additions for the 99th annual lineup, led by the first-ever Labubu float alongside new entries from Holland America Line, LEGO, Lindt, Netflix, Serta, and Goldfish.
- POP MART’s Friendsgiving in POP CITY will feature LABUBU and MOKOKO as 16-foot fuzzy inflatables with fellow characters Skullpanda, Molly, Dimoo, Duckoo, and Peach Riot.
- A TODAY segment showed the float inside Macy’s Parade Studio in New Jersey, where producers detailed a friendsgiving scene with characters wrapping buildings in gifts.
- POP MART is marking its 15th anniversary with the activation, which Larry Lu called a milestone for the brand, and it has teased Labubu’s trip to New York on TikTok.
- The parade airs live Thursday, Nov. 27 from 8:30 a.m. to 12 p.m. ET on NBC, with streaming available on Peacock, DirecTV Stream, Fubo, and Hulu with Live TV.