Overview
- Macy's announced that Alex Choueiri will become CEO of Bluemercury and will join the business on August 3, reporting directly to Olivier Bron at Bloomingdale's.
- Choueiri brings more than 25 years of luxury‑beauty experience, most recently as CEO and president, Americas, at Kering Beauté and previously in senior roles at L'Oréal.
- In his new role Choueiri will lead Bluemercury's overall business and growth strategy and will remain based in New York City with his family.
- Macy's cited Bluemercury's recent momentum, noting a 6.4 percent comparable‑sales gain in the company's first quarter that was driven by makeup, dermatological skincare and fragrances.
- The hire comes as the beauty industry consolidates after L'Oréal's acquisition of Kering Beauté earlier this year and signals Macy's intent to deepen its specialty‑beauty offering within the Bloomingdale's customer base.