Macy's Faces Sales Decline Despite Profitability, While Target Sees Growth

Macy's struggles with reduced consumer spending and strategic store closures, whereas Target benefits from price cuts and increased customer traffic.

Macy's reported a 3.8% drop in net sales for Q2, missing revenue expectations.
Despite declining sales, Macy's turned a profit with $150 million in net income.
Target's comparable sales rose 2% in Q2, reversing a year of declines.
Target's price cuts and new store brands contributed to its sales growth.
Macy's is focusing on its 'Bold New Chapter' strategy, closing underperforming stores and investing in digital sales.