Macy’s Expands Retail Media with AI-Powered Post-Purchase Offers

The retailer partners with Rokt to deliver personalized, non-endemic ads, enhancing customer engagement and revenue.

Macy’s uses Rokt’s AI technology to display targeted ads after online purchases, leveraging first-party data.
The partnership allows Macy’s to attract non-endemic advertisers, creating new revenue streams.
Customer engagement has increased since implementing Rokt’s personalized ad offers.
Macy’s plans to extend this technology to promote its credit card and loyalty programs.
The initiative is part of Macy’s broader strategy to bolster its digital presence and first-party data assets.