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Macy’s Beats Q2 and Raises Outlook as Turnaround Shows Momentum

Stronger comps at Bloomingdale's, Bluemercury plus early wins from store remodels underpin the guidance raise.

Overview

  • Adjusted EPS reached $0.41 versus $0.18 expected, with revenue of $4.81 billion topping estimates of about $4.76 billion.
  • Comparable sales rose 1.9% on an owned-plus-licensed-plus-marketplace basis, the best performance in 12 quarters.
  • Macy’s lifted its 2025 view to $21.15–$21.45 billion in sales and $1.70–$2.05 in adjusted EPS.
  • Shares jumped roughly 15%–20% after the report, reflecting confidence in early progress under the Bold New Chapter plan.
  • Bloomingdale’s comps climbed 5.7%, Bluemercury rose 1.2%, and Reimagine 125 locations posted roughly 1%–1.4% gains as gross margin fell 80 bps on markdowns and prior-tariff inventory, with management still cautious on tariffs, costs and ongoing store pruning.