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22h ago

Macron’s Davos Aviators Boost Henry Jullien and Send iVision Tech Shares Higher

He wore the French-made Pacific S 01 to shield a benign burst blood vessel in his eye.

Czech Prime Minister Andrej Babis has bought an expensive globe to 'find Greenland'
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Macron’s Top Gun moment at Davos 2026: $700 aviators go viral, send luxury brand’s shares soaring
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Overview

  • The frames were identified as Henry Jullien’s Pacific S 01, listed at about €659, with Macron’s team emphasizing French manufacture.
  • Shares of iVision Tech, Henry Jullien’s Milan-listed owner, jumped this week to as high as €2.63 from €1.51, with trading halts and roughly €3.5 million added to market value.
  • Henry Jullien’s website was overwhelmed by interest and the company launched a temporary purchase page dedicated to the Pacific S 01 model.
  • iVision Tech CEO Stefano Fulchir said he recognized the model immediately and that Macron personally purchased the sunglasses in 2024 after the Élysée verified their origin.
  • Macron’s look became a cultural moment, spawning Top Gun–style memes and prompting a public quip from President Donald Trump in his Davos remarks.