Overview

• Macron visits Roquefort-sur-Soulzon to mark 100 years of its protected designation, spotlighting the cheese’s heritage and role in rural cohesion.
• He labels President Trump’s proposal to raise EU import tariffs to 20% or even 50% an “aberration” that would undermine French cheesemakers.
• The Roquefort AOP encompasses over 2,600 breeders on 1,330 farms and marketed nearly 14,000 tonnes in 2024, with 26% exported notably to the United States.
• EU Trade Commissioner Maros Sefcovic remains in Washington for last-ditch talks aimed at averting tariffs before the July 9 deadline.
• Domestic sales of Roquefort are declining with shifting consumer habits, making export markets and a stable trade deal vital for the sector’s future.