Overview

• 'Enshittification,' coined by writer Cory Doctorow, highlights the degradation of services as companies prioritize profits over user experience.
• The word was chosen from a 65-word longlist by Macquarie Dictionary's panel, capturing a sentiment resonating with many in today's digital age.
• Other shortlisted terms included 'Right to Disconnect,' referring to legal protections for work-life boundaries, and 'brainrot,' describing the effects of consuming low-quality online content.
• The selection reflects evolving language trends that address modern challenges and experiences, including social media dynamics and workplace culture shifts.
• Previously recognized by the American Dialect Society in 2023, 'enshittification' continues to gain traction as a descriptor for a perceived decline in digital and societal standards.