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Mack Hollins Wears 988 Shirt Before TNF to Honor Marshawn Kneeland and Promote Help

The gesture reinforces the NFL’s mental-health outreach following Kneeland’s death.

Overview

  • Before Thursday Night Football on Nov. 13, the Patriots wideout arrived in a shirt displaying “988” on the front and “You are worth it” on the back, surrounded by words reflecting struggles and affirmations.
  • Hollins said, “It’s okay to not be okay,” and later explained he hoped those struggling would know, “Even if I don’t know you, I care.”
  • Kneeland, 24, died on Nov. 6 from an apparent self-inflicted gunshot wound after fleeing police following a traffic stop, with family saying he was experiencing a mental-health crisis.
  • Since Kneeland’s death, the NFL has circulated suicide-prevention resources, held tributes including moments of silence, and asked teams to share messages before Week 10 games.
  • The Cowboys created the Marshawn Kneeland Memorial Fund to support his girlfriend, Catalina Mancera, and their unborn child, and the team plans helmet decals, special shirts, and a tribute video in upcoming games.