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Machine Gun Kelly Delivers Surprise Free Pop-Up Concert at Toronto’s Horseshoe Tavern

Capped at 300 fans to build buzz for Lost Americana, the concert relied on cryptic Instagram teasers alongside real-time song requests

Overview

  • MGK unveiled the show via Instagram Stories at 4 p.m. on August 6, announcing an 8 p.m. free pop-up at the Horseshoe Tavern
  • Attendance was strictly limited to 300 fans who formed a lineup on Queen Street West within minutes of the announcement
  • He previewed tracks from his upcoming album Lost Americana and invited the audience to shape the setlist with live song requests
  • The intimate gig followed MGK’s earlier promotional stop at Mississauga’s Sunrise Records ahead of the album’s August 8 release
  • The event exemplifies a growing trend of guerrilla-style rollouts that emphasize spontaneity and direct fan engagement