Overview
- Coach Mike Macdonald rolled out the internal slogan “run it forward” at OTA media availability Wednesday to shift focus from repeating the championship to sustaining the process that won the Super Bowl.
- Macdonald described the idea as an ongoing team habit rather than a one-time slogan and said coaches and units will discuss daily standards and evolution throughout the year.
- The Seahawks lost key contributors in free agency, including Kenneth Walker III and safety Coby Bryant, but returned most of their core players and retained nearly all Pro Bowlers except linebacker Ernest Jones.
- Seattle’s title defense opens Sept. 9 in a confirmed Super Bowl rematch with the New England Patriots, a schedule that makes early-season focus and continuity important.
- Repeating is rare in the salary-cap era, so Macdonald’s message aims to protect the team from a typical Super Bowl hangover by making culture and daily routines the central tools for sustained success.