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Macaulay Culkin Revives Kevin McCallister in Home Instead’s ‘Home But Not Alone’ Holiday Ads

The holiday campaign uses nostalgia to prompt families to discuss in‑home care.

Overview

  • The multi‑short “Home But Not Alone” series launched Nov. 1 to coincide with the 35th anniversary of Home Alone.
  • Spots will run during Home Alone airings, broader holiday programming, and college football through Jan. 11.
  • Director Jody Hill emphasizes an authentic, funny, and human approach to Kevin’s life decades later.
  • Vignettes depict an overprepared adult Kevin focused on his mother’s safety, complete with a “Mom’s safety plan,” bubble wrap, and a meeting with Old Man Marley’s granddaughter.
  • The lineup includes Granddaughter Marley, Groceries, Your Turn, and The Delivery, with nods to memorable moments from the original films.