Overview

• On September 16, MAC’s Instagram briefly displayed a black‑and‑white headshot of Jenner stamped “for internal use only.”
• Jenner commented “Check your dms right now… Who leaked this??” before the image was deleted and then reposted without the watermark noting she wears shade NC20.
• MAC subsequently released full assets and a press release naming Jenner the face of its “I Only Wear MAC” push for the Iconic Studio Fix Foundation, with photography by Inez and Vinoodh.
• Follow‑up brand videos included scripted references to a leak, supporting media framing that the moment was folded into the campaign rollout.
• A representative confirmed Dr. Steven M. Levine handled Jenner’s recent work as online reactions praised her youthful look and questioned whether the leak was intentional.