Overview
- M·A·C confirmed the appointment on Dec. 8 and said Roan will front worldwide campaigns starting in 2026.
- Roan’s first campaign, photographed by Inez & Vinoodh, showcases her signature cloud‑white complexion, erased brows and a Cool Teddy lip created by makeup artist Andrew Dahling.
- Roan called the role a full‑circle moment, praising M·A·C for embracing art, queerness, drag and self‑expression.
- Global creative director Nicola Formichetti said Roan embodies authenticity, queer joy and fearless self‑expression aligned with the brand’s ‘All Ages, All Races, All Genders’ mission.
- The announcement follows more than a year of collaborations on her 2024 VMAs, 2024 SNL and 2025 Grammys looks, with M·A·C promising a long‑term partnership featuring ‘exclusive surprises and bold creative moments’ and spotlighting that ‘CHAPPELL ROAN ONLY WEARS M·A·C.’