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M3GAN 2.0’s Underwhelming Debut Forces Blumhouse to Reconsider Franchise

Blumhouse’s leadership is reevaluating its franchise roadmap in light of the sequel’s $17 million opening weekend against a $25 million cost.

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© Universal Pictures
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Overview

  • M3GAN 2.0 opened to $10.2 million domestically and $17 million worldwide over its debut weekend, missing its $25 million production cost.
  • The sequel’s pivot from horror to a sci-fi action tone, inspired by films like Terminator 2, alienated its core fan base.
  • A June 27 summer release placed M3GAN 2.0 in direct competition with blockbusters F1 and Jurassic World Rebirth.
  • Producer Jason Blum admitted on The Town podcast that the team “overthought” the character’s adaptability and misjudged audience engagement.
  • Planned follow-ups, including a SOULM8TE spin-off set for January 2026 and a third installment, now face uncertainty.