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M. A.D. Editions Launches Yinka Ilori ‘Grow Your Dreams’ M. A.D.1S Trio

The limited M. A.D.1S pieces will be sold at CHF 3,200 before VAT via a free online raffle running Sept. 2–8.

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colourful watches
Yinka Ilori and Maximilian Büsser

Overview

  • The collaboration translates Ilori’s nature-led palette into Sun, Nature and Water colorways on the M. A.D.1S platform.
  • Production is capped at 400 watches per color, with allocations to existing MB&F clients first and the remainder offered through the raffle.
  • Cases and bezels carry vivid treatments enabled by HyCeram liquid ceramic color coating and titanium anodisation, with the automatic rotor recalibrated for the design.
  • Bespoke mismatched rubber straps feature stamped leaf patterns, and each watch ships with an additional white strap with a folding buckle.
  • The project followed Maximilian Büsser’s 2023 approach to Ilori and a two-year development effort focused on applying bold color without sacrificing function.