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Lyft’s David Risher Recalls Gates’ ‘Stupidest Decision’ Rebuke as He Pitches a Customer-First Comeback

Risher says an Amazon-style customer focus is driving Lyft’s turnaround.

Overview

  • In Fortune’s Leadership Next podcast, Risher recounts Bill Gates warning him in 1996 against leaving Microsoft for Jeff Bezos’s then‑tiny Amazon.
  • He joined Amazon as its 37th employee, helped expand product categories, and a 2002 thank-you letter from Bezos acknowledging his impact remains on Amazon’s site.
  • As Lyft CEO since 2023, he says undercover driving informed features such as Price Lock and a 70% earnings guarantee that treats drivers as customers.
  • Risher reports cutting Lyft’s driver cancellation rate from about 15% to below 5% and frames the effort as a push against what he calls “enshittification.”
  • Fortune notes Lyft shares are up roughly 60% year to date, though down about 20% over five years.