Overview

• Lyft Silver, a redesigned app for seniors, is now available across the U.S. with features like larger fonts, simplified interfaces, and accessible vehicle matching.
• The app was developed in collaboration with aging experts and organizations like AltaMed and Self Help for the Elderly to address specific challenges faced by older riders.
• Lyft data revealed older adults were twice as likely to cancel rides with pickup trucks, leading to a focus on matching them with easier-to-enter vehicles.
• A 'Get Help' button connects users to live agent support, addressing the 57% higher no-show rate among older riders identified by Lyft's research.
• Critics argue that the accessibility features in Lyft Silver should be integrated into the main app to benefit users of all ages, highlighting a broader debate on inclusive design.