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Lyft Silver Launches to Simplify Ride-Hailing for Older Adults

The new service offers a streamlined app, human support, and accessible vehicles to empower senior riders and expand Lyft's user base.

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Lyft Silver can be turned on in-app or gifted by another user.
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Overview

  • Lyft Silver, a senior-focused ride-hailing service, is now live in select cities with nationwide rollout starting May 5, 2025.
  • The redesigned app features larger text and simplified options, with just 'request ride' and 'schedule a ride' buttons to reduce complexity for older users.
  • Riders gain access to US-based live phone support from 8 AM to 9 PM ET and prioritized matching with vehicles that are easier to enter and exit.
  • Family members and caregivers can link accounts to manage payments through Lyft Cash or Concierge services, enhancing accessibility and convenience.
  • Lyft developed the service with input from advocacy groups and community partners, aiming to empower seniors and address social isolation and tech barriers.