Particle.news
Download on the App Store
4 ARTICLES
·
last wk.

Lyft Rolls Out Senior-Focused 'Lyft Silver' in Nine U.S. Markets

The new app experience simplifies ride-hailing for older adults with larger text, accessible vehicles, live support, and caregiver integration.

Image
Lyft Silver can be turned on in-app or gifted by another user.
Image

Overview

  • Lyft Silver launched early access on May 1 in nine cities, including Atlanta, Boston, and Los Angeles, with nationwide availability set for May 5.
  • The app redesign features larger text, simplified ride options, and priority matching with easier-to-enter vehicles to address seniors' mobility and tech challenges.
  • Users can access live, U.S.-based customer support from 8AM to 9PM ET for assistance with rides and app navigation.
  • Family members and caregivers can link accounts, fund rides with Lyft Cash, or schedule trips using Lyft Concierge.
  • Developed in collaboration with advocacy groups, Lyft Silver aims to empower senior independence and expand Lyft's senior rider base, currently at just 5.4%.