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Lyft Restructures Under New CEO, Lays Off Employees and Cuts Fares to Compete With Uber

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Overview

  • David Risher has taken over as CEO of Lyft and has implemented a restructuring plan that includes laying off nearly 1,100 employees.
  • The layoffs and fare cuts are intended to help Lyft bring down its operating costs to match those of its rival Uber.
  • Lyft has struggled during the pandemic as Uber's food delivery business helped it retain more drivers and gain market share.
  • If Lyft's stock price hits targets, Risher could make nearly $1 billion from incentive pay.
  • Lyft hopes the restructuring will allow it to better compete on price and pay with Uber going forward.