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Lyft introduces feature allowing women and nonbinary riders to prioritize matching with women drivers, aims to improve safety and increase female drivers

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Overview

  • Lyft launched Women+ Connect feature that allows women and nonbinary riders to match with women and nonbinary drivers.
  • Feature aims to improve safety for women riders and encourage more women to become Lyft drivers.
  • Women+ Connect is a preference, not a guarantee, and riders may still be matched with male drivers if no women are available.
  • Feature will rollout first in select cities in the U.S. before potentially expanding to more locations.
  • Lyft developed feature after consulting groups focused on women's rights and safety.