Lyft introduces feature allowing women and nonbinary riders to prioritize matching with women drivers, aims to improve safety and increase female drivers

Lyft launched Women+ Connect feature that allows women and nonbinary riders to match with women and nonbinary drivers.
Feature aims to improve safety for women riders and encourage more women to become Lyft drivers.
Women+ Connect is a preference, not a guarantee, and riders may still be matched with male drivers if no women are available.
Feature will rollout first in select cities in the U.S. before potentially expanding to more locations.
Lyft developed feature after consulting groups focused on women's rights and safety.