Overview

• Lyft's Women+ Connect feature, aimed at enhancing safety for women and non-binary riders by pairing them with similar drivers, has expanded to all U.S. cities.
• Initially launched in cities like Chicago and San Francisco, the feature has seen over 2.4 million riders activate it, with a high satisfaction rate among users.
• The expansion comes amid ongoing concerns over rideshare safety, with Lyft and Uber facing scrutiny and litigation over alleged incidents of sexual assault.
• Lyft reports that 67% of eligible drivers have opted into using the feature, and women drivers, who constitute 23% of Lyft's workforce, are encouraged to join.
• The feature was developed in collaboration with organizations like the Human Rights Campaign and the National Sheriffs' Association Traffic Safety Committee, highlighting Lyft's commitment to inclusivity and safety.