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LVMH’s Half-Year Profit Plunges 22% as Fashion Sales Slide

Strong Sephora returns provide LVMH with pricing power to offset US tariff threats ahead of EU-US trade talks.

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The logo of LVMH is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
LVMH Fashion & Leather Goods Sales Fall 9% in First Half of 2025

Overview

  • LVMH’s sales fell 4% in the second quarter to €19.5 billion, driving a 22% drop in first-half net profit to €5.7 billion.
  • Fashion and leather goods sales tumbled 9% under pressure from weakened Asian tourism and broader demand softness.
  • Selective Retailing, anchored by Sephora, delivered a 12% profit increase and 4% revenue growth on resilient beauty spending.
  • Management expects EU-US trade talks to yield positive outcomes and is planning a Texas factory by 2027 to curb tariff risks.
  • Shares climbed 3.9% on the Paris exchange after the results as investors cited indications of an approaching earnings trough.