LVMH's Bernard Arnault Shapes Olympics with Unprecedented Luxury Involvement

As the top sponsor, LVMH integrates its brands into every aspect of the Games, highlighting French heritage and craftsmanship.

LVMH's sponsorship includes designing medals, uniforms, and hospitality services for the 2024 Paris Olympics.
Bernard Arnault, LVMH's CEO, is leveraging the event to blend luxury with mass sports, a first for the company.
The partnership aims to elevate the image of the Games while showcasing LVMH's creative and cultural contributions.
Despite logistical challenges, Antoine Arnault emphasizes the importance of LVMH's role in ensuring the success of the Paris Games.
The sponsorship reflects LVMH's commitment to French heritage and its strategic use of sports to reach a wider audience.