LVMH's Berluti to Design Uniforms for French Teams at Paris 2024 Olympics
Paris to host the summer Games after a century, with LVMH sponsoring the event and several athletes.
- LVMH's Berluti brand will design the summer Olympics and Paralympics opening ceremony uniforms for the French teams.
- The Olympic games kick off on July 26, followed by the Paralympics on August 28.
- Paris will stage the summer Games after a 100 years.
- LVMH's sponsorship includes its top fashion brands Louis Vuitton and Dior, as well as Moet Hennessy champagne and spirits labels and jeweller Chaumet, which will design medals for the event.
- The group is also sponsoring athletes, including French swimmer Leon Marchand, gymnast Melanie de Jesus dos Santos, fencer Enzo Lefort, and wheelchair tennis player Pauline Deroulede, while its beauty retailer Sephora will sponsor the Olympic torch relay.