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LVMH Watch Week Opens in Milan With Prestige Launches From Zenith, TAG Heuer, Louis Vuitton and Bulgari

The showcase signals a shift to higher‑margin, collector‑focused pieces powered by shared manufacture expertise.

Overview

  • Running 19–21 January in Milan, the event sets early‑year watch trends with a visible tilt toward precious metals and mechanical showpieces supported by LVMH’s Le Fabrique du Temps and brand revivals.
  • Bulgari’s Maglia Milanese Monete returns to the Monete lineage with a rose‑gold woven bracelet, a Roman coin cover over a secret mother‑of‑pearl dial, and the Piccolissimo BVP 100 manual movement.
  • Zenith’s DEFY Skyline Tourbillon Skeleton debuts as a 41mm rose‑gold halo model with a tourbillon at 6 o’clock and the El Primero 3630 SK movement offering a 50‑hour power reserve.
  • Louis Vuitton’s Escale Tiger’s Eye continues the house’s stone‑case direction with a 40mm semi‑precious case, 18K yellow‑gold details, and an automatic movement following trials shown in Dubai last November.
  • TAG Heuer’s Carrera Chronograph Seafarer revives nautical heritage in a 42mm Glassbox Carrera with a champagne dial and a tide indicator at 9 o’clock inspired by the historic Seafarer.