LVMH Unveils 22 Montaigne Entertainment Division

The luxury conglomerate partners with Superconnector Studios to create prestige content for its brands, aiming to deepen audience connections.

LVMH launches 22 Montaigne Entertainment to explore content possibilities for its 70+ brands, including Louis Vuitton and Tiffany & Co.
The venture, in partnership with Superconnector Studios, aims to create compelling prestige entertainment without the high costs of production and distribution.
22 Montaigne Entertainment will not follow a centralized approach but will use a ranking and filtering system to evaluate projects.
The initiative seeks to deepen emotional connections with audiences through storytelling, leveraging LVMH's rich brand histories and archives.
Projects will range from documentaries and feature films to podcasts, with distribution through major streaming platforms.