LVMH Unveils 22 Montaigne Entertainment Division
The luxury conglomerate partners with Superconnector Studios to create prestige content for its brands, aiming to deepen audience connections.
Overview
- LVMH launches 22 Montaigne Entertainment to explore content possibilities for its 70+ brands, including Louis Vuitton and Tiffany & Co.
- The venture, in partnership with Superconnector Studios, aims to create compelling prestige entertainment without the high costs of production and distribution.
- 22 Montaigne Entertainment will not follow a centralized approach but will use a ranking and filtering system to evaluate projects.
- The initiative seeks to deepen emotional connections with audiences through storytelling, leveraging LVMH's rich brand histories and archives.
- Projects will range from documentaries and feature films to podcasts, with distribution through major streaming platforms.