LVMH Sells Off-White™ to Bluestar Alliance

The acquisition aims to honor Virgil Abloh's legacy and drive future innovation under new ownership.

LVMH has sold Off-White LLC, the parent company of the Off-White™ brand, to Bluestar Alliance.
The financial terms of the deal were not disclosed.
The sale was announced on what would have been Virgil Abloh's 44th birthday.
Bluestar Alliance plans to continue Abloh's legacy by blending street culture with high fashion.
Off-White™ recently showcased a new direction under creative director Ib Kamara at New York Fashion Week.