LVMH Secures 10-Year Global Sponsorship Deal with Formula 1

The partnership will see LVMH brands like Louis Vuitton, Moët Hennessy, and TAG Heuer enhancing Formula 1's global appeal starting in 2025.

LVMH replaces Rolex as the global partner of Formula 1, ending Rolex's sponsorship since 2013.
The partnership will launch at the Melbourne Grand Prix in March 2025, coinciding with Formula 1's 75th anniversary.
LVMH aims to integrate its luxury brands into Formula 1 through hospitality, bespoke activations, and exclusive content.
The deal underscores LVMH's strategy to deepen ties with sports, following its significant sponsorship of the 2024 Paris Olympics
Financial terms were not disclosed, but the partnership is valued at hundreds of millions of dollars over the decade.