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LVMH Q2 Revenue Falls 4% as Fashion Falters and Beauty Posts Profit Gain

Reliance on pricing power alongside geographic diversification drives the strategy ahead of anticipated EUUS trade deal progress

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The logo of LVMH is seen during the Viva Technology conference dedicated to innovation and startups at Porte de Versailles exhibition center in Paris, France, June 12, 2025. REUTERS/Benoit Tessier/File Photo
LVMH Fashion & Leather Goods Sales Fall 9% in First Half of 2025

Overview

  • Group revenue fell 4% to €19.5 billion in Q2 2025, slightly worse than analyst projections of a 3% decline.
  • Fashion and leather goods sales registered a 9% drop, missing consensus forecasts and underscoring pressure on LVMH’s core segment.
  • Sephora-led beauty division achieved a 12% profit rise, serving as a key stabilizer during the broader downturn.
  • Net profit in the first half plunged 22% to €5.70 billion due to economic uncertainty and weakened tourism, especially in Japan.
  • The group is leveraging pricing power through local production plans, buoyed by resilient Chinese demand ahead of anticipated EUUS trade deal progress.