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LVMH Enters Advanced Talks to Sell Marc Jacobs Brand

Licensing firms have emerged as frontrunners in a J.P. Morgan-led sale process valued at about $1 billion

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Marc Jacobs | Image: Shutterstock
Marc Jacobs, LVMH, retail

Overview

  • LVMH CFO Cécile Cabanis said during an earnings call that the company will divest any brand that does not serve as a strategic add-on or exceed its operational capabilities.
  • Authentic Brands Group, WHP Global and Bluestar Alliance are among the licensing-focused bidders in advanced discussions to acquire Marc Jacobs.
  • People familiar with the process say the deal, managed by J.P. Morgan, could close imminently on a valuation near $1 billion.
  • The proposed sale follows LVMH’s prior divestments of Donna Karan in 2016, Off-White in 2024 and a minority stake in Stella McCartney earlier this year.
  • The transaction underscores a broader luxury-industry shift toward portfolio optimization as high-end spending slows under macroeconomic pressures.