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LVMH CEO Pushes for U.S.-EU Free Trade Zone as Tariff Threats Loom

Bernard Arnault warns unresolved trade tensions and EU regulations could force production shifts to the U.S., while LVMH contends with market setbacks.

FiILE - LVMH group CEO Bernard Arnault speaks at the Vivatech show in Paris, Thursday, June 15, 2023. (AP Photo/Michel Euler, File)
Bernard Arnault, Chairman and CEO of LVMH Moet Hennessy Louis Vuitton, speaks during the annual shareholders meeting of LVMH Moet Hennessy Louis Vuitton in Paris, France, April 17, 2025. REUTERS/Gonzalo Fuentes
Bernard Arnault, Chairman and CEO of LVMH Moet Hennessy Louis Vuitton, speaks during the annual shareholders meeting of LVMH Moet Hennessy Louis Vuitton in Paris, France, April 17, 2025. REUTERS/Gonzalo Fuentes
FILE - CEO of LVMH Bernard Arnault presents the group's 2019 results during a press conference, in Paris, Tuesday, Jan. 28, 2020. (AP Photo/Thibault Camus, File)

Overview

  • Bernard Arnault, CEO of LVMH, called for a zero-tariff free trade zone between the U.S. and EU at the company's April 17 shareholder meeting.
  • Arnault criticized EU bureaucracy and France’s proposed corporate tax hikes, warning they undermine European business competitiveness.
  • He cautioned that unresolved U.S.-EU trade tensions and potential tariffs could compel LVMH to expand production in the U.S., citing the EU’s responsibility to negotiate effectively.
  • LVMH shares dropped 7.8% this week following a first-quarter sales decline, and the company lost its position as the world’s largest luxury firm to Hermès.
  • Arnault acknowledged the underperformance of LVMH’s 2019 Texas workshop but highlighted the U.S. as a key market, accounting for 25% of the company’s total sales.