LVMH Acquires Stake in Moncler Amid Strong Sales and TikTok Popularity

The French luxury conglomerate invests in Double R, reinforcing Remo Ruffini's position as Moncler's largest shareholder.

LVMH has purchased a 10% stake in Double R, the investment vehicle controlled by Moncler CEO Remo Ruffini.
Double R plans to increase its stake in Moncler from 15.8% to 18.5% over the next 18 months, with funding from LVMH.
Moncler's sales have surged, driven by popularity in Asia and a strong presence on TikTok, with revenues nearing €3 billion in 2023.
LVMH's investment allows it to appoint two board members at Double R and one at Moncler, supporting Ruffini's long-term vision.
The deal marks LVMH's latest strategic move to bolster its luxury portfolio, following previous acquisitions like Tiffany & Co. and Barton Perreira.