Luxury Tourism Booms at Four Seasons Koh Samui After 'The White Lotus' Season 3 Premiere

The HBO series' satirical take on wealth and privilege inadvertently drives high-end travel demand to its filming locations.

The Four Seasons Koh Samui in Thailand served as the primary filming location for season three of HBO's 'The White Lotus,' showcasing its ultra-luxurious amenities and breathtaking landscapes.
The series critiques wealth and privilege but has paradoxically boosted tourism at its filming locations, with visitors eager to experience the lavish settings depicted on-screen.
Four Seasons properties globally, including those featured in previous seasons in Hawaii and Italy, have reported significant increases in bookings and interest tied to the show's popularity.
The Koh Samui resort has embraced the show's success, offering themed experiences and witnessing a surge in high-end clientele, including private jet travelers seeking personalized itineraries.
Critics have raised concerns about the environmental and social impact of overtourism in destinations like Koh Samui, which was already grappling with capacity issues before the show's influence.