Overview
- The O Group will acquire The Outnet’s brand rights, customer data, full inventory and a U.S. distribution center, with U.K. staff and required U.S. employees transferring to the buyer.
- LuxExperience will initially provide operational and IT support and will maintain a commercial relationship by supplying merchandise after closing.
- The purchase price is subject to an inventory-based adjustment, and the closing is targeted for the first quarter of 2026 pending customary approvals.
- The Outnet generated €260 million in fiscal 2025 and was loss-making at the time of acquisition, as LuxExperience pursues a transformation to lift group revenue from €2.7 billion to €4 billion by 2030.
- The buyer is led by investors Joseph Edery and Ritesh Punjabi with off-price and distribution expertise, and analysts say separating off-price from luxury reflects distinct operating models.