Overview
- Organisers confirmed the 24th edition will be staged in person in Karachi under the theme “Mirror the Magic.”
- Nominations will be announced in the coming weeks, with performances and pairings still under wraps.
- The ceremony adds a dedicated award for digital content creators, which Unilever’s Samir Sultan says recognizes their growing impact on storytelling.
- Planned segments will feature collaborations between “real and reel achievers,” pointing to crossovers between established artists and influencers.
- The comeback follows a canceled 2020 event with funds redirected to the Akhuwat Foundation and a digital-only 2025 winners announcement after regional tensions.