Overview

• On 3 September, the company halted trading across all UK stores, its website and factories for one day.
• Posters in shop windows read, "Stop starving Gaza — we are closed in solidarity," replacing usual storefront displays.
• Lush said the move is intended to press the government to act on Gaza, including stopping arms exports, and noted the loss of a day’s tax contributions.
• The brand will relaunch its Watermelon Slice soap, directing proceeds to medical services and prosthetic support for people injured in Gaza.
• Executives estimated a commercial hit in the low hundreds of thousands of pounds, and the firm said similar actions may follow in other countries.