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Luo Yonghao Invites Xibei Founder Jia Guolong to Live Debate as Chain Halts Kitchen Tours

The invitation follows a week of escalating claims over the chain’s use of prepared dishes.

Overview

  • Luo Yonghao posted on Weibo inviting Jia Guolong to a livestreamed, on-platform debate to clarify the dispute and accused Jia of defamation after being labeled an “internet black society.”
  • A circulated WeChat group message shows Jia acknowledging mistakes in his response and pledging to make Xibei fully transparent while learning from retailer Pang Dong Lai.
  • Xibei previously announced open back‑of‑house access but on September 14 notified stores to suspend kitchen visits nationwide to maintain normal operations.
  • The company confirmed that customers and media are temporarily barred from entering, filming, or live streaming inside restaurant kitchens.
  • Xibei’s “Luo Yonghao set menu” has been taken down following the latest turn in the public dispute.