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2w ago

Luma AI Opens First Overseas Hub in London, Plans 200 Hires by 2027

Backed by a $900 million Series C led by Humain, the Palo Alto company is using London to accelerate EMEA rollout of its creative-world-model platform.

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Overview

  • Former WPP and Monks executive Jason Day will lead international business development, partnerships and customer growth from the new London office.
  • The company plans to hire about 200 people in London by early 2027 across research, engineering, partnerships and strategic development.
  • The expansion follows a $900 million raise that lifted valuation above $4 billion and will help fund a planned Saudi compute supercluster known as Project Halo.
  • Luma chose London for its research talent and its role as a gateway to European markets, positioning the site as a key hub for regional operations.
  • The startup targets advertising, media and entertainment with multimodal "world models" delivered via an API and content-creation suite, aligning with a broader move by North American AI labs into Europe.